Michael Grecco Photography: Reach Business Goals with Commercial Photography
What is the meaning of commercial photography? Commercial photography is simply taking pictures or photographs for business or commercial purposes. Commercial photographers are seeking to take photos or pictures to make corporate leaflets, brochures, menus in restaurants, and other commercial uses. Commercial photography is an art and science of taking detailed photographs to highlight the strengths, features, and selling points of a product or service such as the intricate furniture designs, the sleekness of a stainless kettle, or the professionalism and expertise of a cleaning service company. In this article, we will share with you the basic facts about commercial photography and the important considerations when choosing a commercial photographer.
Commercial photography is done beyond the studio, as it extends in factory floors, streets, famous landmarks, natural scenery, automobiles, and anywhere a product or service photo shoot is applicable. The different types of commercial photography include food photography, fashion photography, and portrait photography. In food photography, foods are artistically photographed to promote restaurant or cafe or for culinary websites or magazines. An in-depth knowledge of still-life shots is a must, and usage of portable background and lighting. Fashion photography is the most popular type of commercial photography, used in creating catalogs to show a clothing’s details up to editorial shots. Wedding photographs and family portraits are also under commercial photography.
When it comes to choosing the right commercial photographer for you, it is important to consider important factors such as the intended use of the image, the number of products or people to be photographed, the venue or setting, timing, color, and background. You have to determine the budget for your project. It is important to assess your prospective commercial photographer’s portfolio and fee structure. Be prepared for the creative fee (visual communication services) and licensing fee (based on the intended use of photos). It is important to undergo licensing to prevent legal issues about intellectual rights, copyright, and infringement. Licenses are flexible and can be tailored according to your business needs and to cover future use. Are you in search for a commercial photographer?
Choosing a photographer can be challenging but with the right information, you become a smart decision-maker and choose the right one for your commercial photography needs. Allow us to help you out, feel free to check our homepage or website to check our portfolio today. We are dedicated, committed, and passionate to help you get the best photos for your business marketing and advertising purposes. Your business is our business, and we want you to be successful as we become part of your success.